Αυτή είναι μια πεποίθηση πάνω στην οποία έχουμε χτίσει την επωνυμία μας από τη δεκαετία του '70. Εάν το παρατηρήσετε θα το δείτε σε κάθε λεπτομέρεια.
Η διευκόλυνση της καθημερινότητας σε σπίτια σε όλο τον κόσμο έχει μικρότερο αντίκτυπο στον κόσμο.
Αν και ο καλός σχεδιασμός μπορεί να είναι μακροχρόνιος και βιώσιμος, δυστυχώς δεν μοιράζονται όλοι τις ίδιες αξίες. Ο μεγάλος όγκος απορριμάτων έχει γίνει μέρος της καθημερινότητάς μας. Γιατί αυτή τη στιγμή, η σπατάλη είναι εύκολη. Εάν οι συσκευές δεν λειτουργούν σωστά ή το φαγητό φαίνεται λιγότερο από τέλειο, η απόρριψη και η αγορά νέου είναι το πιο εύκολο βήμα. Όταν η γρήγορη απαξίωση είναι μέρος του καθημερινού σχεδιασμού, γίνεται και μέρος της καθημερινής ζωής. Γνωρίζουμε ότι οι αποφάσεις που λαμβάνονται καθημερινά σε κάθε σπίτι έχουν τη δύναμη να αλλάξουν τον κόσμο.
Γι' αυτό στην Braun, κάνουμε τις αποφάσεις πιο εύκολες για εσάς.
Το 80% των περιβαλλοντικών επιπτώσεων ενός προϊόντος καθορίζεται στο στάδιο του σχεδιασμού
Γι' αυτό είναι σημαντικό να έχουμε μια συστημική προσέγγιση στην ανάπτυξη προϊόντων σύμφωνα με τις νέες κατευθυντήριες οδηγίες για τον οικολογικό σχεδιασμό του Ομίλου, ένα εγχειρίδιο που αναπτύχθηκε σε συνεργασία με ειδικούς του Politecnico di Milano που θέτει τη βάση της στρατηγικής γνώσης μιας νέας γενιάς οικολογικών συσκευών . Ως ένα βήμα προς τα εμπρός, το 70% των νέων προϊόντων μας θα καλύπτονται από αυτήν την Κατευθυντήρια Γραμμή Οικολογικού Σχεδιασμού από το 2023 και μετά.
Minimisation
Energy and material consumption as well as material toxicity and harmfulness shall be minimised.
Optimisation
Life of products and components and material conservation/renewability shall be optimised.
Facilitation
Recycling and disassembly of material shall be facilitated.
We believe that good design can make lives better.
Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.
Good Design is environmentally friendly.
We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.
Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.
Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.
*Excluded plastic for food contact application.
Good Design is honest.
Good design is honest. We will never make promises about our environmental impact that we can't keep.
Good Design is useful.
Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.
With 100 quality tests, we leave no stone unturned.
Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.
Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.
Or how another design principle would claim: Good design is thorough to the last detail.
Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.
Enduring.
Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.
Dishwasher safe.
The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.
Processing of hard ingredients.
Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.
Vocea clienților
Folosit timp de 50 de ani.
Procesorul nostru de alimente a fost nelipsit din bucătărie în ultimii 50 de ani. Nu am decât cuvinte de laudă la adresa companiei dumneavoastră și v-aș recomanda și altora.
- Helga B.
Folosit de peste 60 de ani.
În urmă cu 55 de ani, când s-a născut fiica mea, am primit în dar trei produse Braun: un mixer, un storcător de fructe și o presă de fructe. Am folosit toate cele trei produse aproape în fiecare zi din 1960. Așadar, aș dori să le mulțumesc pentru calitatea excelentă și pentru toți anii de utilizare fără reparații.
- Gerda D
Utilizat timp de 12 375 ore.
În 1998, am cumpărat un procesor de alimente Braun Combimax 700. Soția mea are o pasiune pentru gătit, așa că a fost folosit aproape în fiecare zi. Și nu doar o dată sau de două ori, ci uneori mai mult de 2 sau 3 ore - cu pauze, bineînțeles! După aproximativ 10 ani, ne-am întrebat cât ar mai putea rezista. Așa că, în 2008, am cumpărat unul nou - bineînțeles, tot un Braun Combimax 700 - pentru a fi pregătiți pentru momentul în care originalul ar fi încetat să mai funcționeze. Dar a continuat să funcționeze perfect. Apoi, pe 25 septembrie 2014 (!!!!), și-a dat în sfârșit duhul după 16 ani și jumătate! Calculul general: 198 luni x 25 de zile.
- Max M.
Ai întrebări, sugestii sau ai nevoie de ajutor?
În cazul în care întâmpini probleme cu produsul tău Braun, serviciul nostru de asistență pentru clienți este aici pentru a te ajuta. Nu trebuie decât să iei legătura cu centrul de asistență pentru clienți din regiunea ta, iar acesta îți va veni în ajutor.
Perspectivele Braun pentru un stil de viață sustenabil.
Înțelegem că diferitele aspecte legate durabilitate pot fi adesea copleșitoare pentru o persoană care dorește să mențină un stil de viață sănătos. Braun se străduiește să te ajute să ai un stil de viață mai sustenabil, oferindu-ți sfaturi și informații valoroase pentru viața cotidiană - indiferent dacă este vorba de gătit sănătos în funcție de sezon, de prevenirea risipei alimentare sau de păstrarea hainelor tale dragi pentru a le prelungi durata de viață.
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