It all starts while shopping
You’d love to open a sack of potatoes and find a heart-shaped one, wouldn’t you? And yet, many food items don’t even make it to the supermarket simply for such cosmetic reasons. The ones that do, like the crooked cucumber or the dented apple, often remain on the shelf. This doesn’t affect the flavour, though, and if an odd appearance doesn’t matter to you, you can buy imperfect fruit and vegetables at weekly markets, farm shops or even directly from the producer. Besides, more and more shops are opening in many towns and cities, selling ‘unpackaged’ food or rescued ‘imperfect’ produce, fresh from the farmers, often at much lower prices. This not only saves you money but also cuts down on packaging waste. If you prefer convenience, you can also have fruit and vegetable boxes delivered directly to your home.
