Braun Sustainable Design - Product range

Brauns tilgang til bæredygtighed

Godt design er langtidsholdbart.

Det er en overbevisning, vi har bygget vores brand på siden 70'erne. Uanset hvor tæt du kigger, vil du se det i hver eneste detalje.

Vi hjælper hjem over hele verden med at have en mindre indvirkning på verden.

Selvom godt design måske er langtidsholdbart, er det ikke alt i denne verden, der deler den egenskab. Affald er blevet en del af vores hverdag. For lige nu er det nemt at spilde. Hvis udstyret svigter, eller maden ikke ser perfekt ud, føles det som det nemmeste skridt at kassere og købe nyt. Når forældelse er en del af hverdagens design, bliver det også en del af hverdagen. Vi ved, at de beslutninger, der træffes hver dag i hvert eneste hjem, har magten til at ændre verden.

Det er derfor, vi hos Braun gør beslutningerne lettere for dig.

80 % af et produkts miljøpåvirkning bestemmes i designfasen.

Derfor er det vigtigt at have en systemisk tilgang til produktudvikling efter vores nye Group Eco-Design Guidelines, en manual udviklet i samarbejde med eksperter fra Politecnico di Milano, der danner grundlag for strategisk viden om en ny generation af økoeffektive apparater. Som et skridt fremad vil 70 % af vores nyudviklede produkter være omfattet af denne Eco-Design Guideline fra 2023.

Minimering

Energi- og materialeforbrug samt materialers giftighed og skadelighed skal minimeres.

Optimering

Produkters og komponenters levetid og materialebevarelse/fornyelse skal optimeres.

Braun MultiQuick 9 Hand blender with accessories

Lettelse

Genbrug og adskillelse af materialer skal lettes.

Vi tror på, at godt design kan gøre livet bedre.

Tilbage i 70'erne udviklede Dieter Rams Brauns mindeværdige designsprog og definerede 10 principper for godt design, som stadig er relevante i dag. Selvom disse principper har været en del af vores DNA lige fra starten, ser vi altid fremad.

A bird's eye view of a mountain river in the forest

Good Design is environmentally friendly.

We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.

Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.

Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 95% of the Braun products sold in 2024.

*Excluded plastic for food contact application.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

I brug i 12.375 timer.

I 1998 købte vi en Braun Combimax 700 foodprocessor. Min kone kan godt lide at lave mad som en hobby, så den blev brugt næsten hver dag. Og ikke bare en eller to gange, men nogle gange i mere end 2 eller 3 timer - med pauser selvfølgelig! Efter ca. 10 år spurgte vi os selv, hvor meget længere den kunne holde. Så i 2008 købte vi en ny foodprocessor - selvfølgelig også en Braun Combimax 700 - for at være forberedt, når den originale holdt op med at virke. Men den fortsatte med at fungere perfekt. Den 25. september 2014 (!!!) gav den så endelig op efter 16 et halvt år! Samlet beregning: 198 måneder x 25 dage.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Contact us

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

Preparación de alimentos

Cocina

Desayuno

Planchado

Promociones

Inspírate

Servicio

Preparación de alimentos

Cocina

Desayuno

Planchado

Promociones

Inspírate

Servicio

Brauns tilgang til bæredygtighed

Godt design er langtidsholdbart.

Vi hjælper hjem over hele verden med at have en mindre indvirkning på verden.

80 % af et produkts miljøpåvirkning bestemmes i designfasen.

Vi tror på, at godt design kan gøre livet bedre.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

I brug i 12.375 timer.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Collections

Service

Buscar enlaces rápidos

Preparación de alimentos

Cocina

Desayuno

Planchado

Promociones

Inspírate

Servicio

Preparación de alimentos

Cocina

Desayuno

Planchado

Promociones

Inspírate

Servicio

Brauns tilgang til bæredygtighed

Godt design er langtidsholdbart.

Vi hjælper hjem over hele verden med at have en mindre indvirkning på verden.

80 % af et produkts miljøpåvirkning bestemmes i designfasen.

Vi tror på, at godt design kan gøre livet bedre.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

I brug i 12.375 timer.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

Internacional