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Less food waste

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Food waste: What are the causes and how can we eliminate it?


At Braun we believe that good design can improve lives. That's why we follow three principles: Good design should be simple, useful and built to last. With our sustainable design and durable domestic products, we are particularly concerned about the issue of food waste. Why? Because it's an issue that affects us all. And because, by working together, we have the ability to make a difference. Of course, we shouldn’t expect to solve everything at once. Instead, when it comes to preventing food waste, every step counts. No matter how small.
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Simple, useful, built to last: Our tips for preventing food waste.

We’d like to illustrate what you can do to combat food waste by looking at our three brand principles. Simple: We provide tips everyone can follow. Useful: We recommend specific, practical measures that can lead to a more sustainable lifestyle. Built to last: Our ideas and small, simple actions will introduce enduring changes to your daily life, making it more environmentally friendly.​​​​​​​
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Stop food ending up in the bin: Shop sensibly and seasonally.

If you buy too much, you’ll throw a lot away. Or, looking at it a different way, reducing food waste starts in your cart at the supermarket. It’s not hard to check what you already have in the cupboard and fridge, plan ahead and buy only what you need – and it also makes your weekly shop much easier.

Learn how to plan your shop effectively
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Fresher and tastier for longer: How to store food.

After you have planned your shopping, taking the time to store your food properly is decisive in ensuring it stays fresh. Sorting your purchases once you get home will help to keep your fruit and vegetables, dairy products, bread, pasta and meat fresh for longer. Some foods need to be chilled, while others just need to be kept at room temperature. We’ve put together some tips outlining when and how you can store food so that everything stays fresh for as long as possible.

​​​​Find out how to store food
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Zéro déchet : Conserver les aliments frais et faire preuve de créativité avec les restes.

Chaque jour, d'énormes quantités de nourriture sont jetées. Planifier vos courses, les conserver correctement et adopter une approche plus consciente de ce que vous mangez peuvent contribuer à réduire les déchets alimentaires. Même de petits changements peuvent contribuer à réduire les déchets ou même à les éviter complètement. Personne n'est parfait : il n'est pas nécessaire d'adopter immédiatement un mode de vie sans déchets, il suffit de commencer. Grâce à quelques astuces pour conserver la fraîcheur de vos aliments et même redonner vie à certains produits, vous pouvez réduire les déchets alimentaires au minimum, voire les éliminer complètement. Faites preuves de créativité avec vos restes.

Découvrez comment conserver les aliments au frais et faire preuve de créativité avec les restes.
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La préparation des repas permet d'économiser du temps et limite le gaspillage.

Si vous ne mangez que de petites portions et n'aimez pas passer du temps dans la cuisine, vous pouvez tourner cela à votre avantage. Choisissez simplement un moment pour cuisiner une plus grande quantité puis conserver les portions individuelles au réfrigérateur ou au congélateur. Cela fonctionne particulièrement bien avec les soupes, les sauces ou des plats comme la ratatouille. Cette nouvelle tendance présente de nombreux avantages, car elle vous permet d'utiliser les produits lorsqu'ils sont encore frais et de les conserver jusqu'à ce que vous souhaitiez les consommer.

En savoir plus sur la préparation des repas
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Imperfect food.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations.Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious.

Hate waste, love imperfect – find out more

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