Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Godt design er innovativt.

Mulighetene for innovasjon er ikke, på noen måte, uttømt. Teknologisk utvikling tilbyr alltid nye muligheter for innovativt design.

2 Godt design gjør et produkt nyttig.

Et produkt kjøpes for å bli brukt. Det må tilfredsstille visse kriterier, deriblant psykologiske og estetiske. Godt design understreker nytten av et produkt, samtidig som det ignorerer alt som muligens kan lede oppmerksomhet bort fra det.

3 Godt design er estetisk.

Produktets estetiske kvalitet er integrert i nytten fordi produktene vi bruker hver dag påvirker oss og velværet vårt. Men bare velutførte gjenstander kan være vakre.

4 Godt design gjør et produkt forståelig.

Den tydeliggjør produktets struktur. Enda bedre – det kan få produktet til å si noe. På sitt beste er det selvforklarende.

5 Godt design er diskret.

Produkter som oppfyller et formål er som verktøy. De er hverken dekorative gjenstander eller kunstverk. Designet bør derfor være både nøytral og behersket, for å gi rom for brukerens selvuttrykk.

6 Godt design er ærlig.

Det gjør ikke et produkt mer innovativt, kraftigere eller verdifullt enn det egentlig er. Det forsøker ikke å manipulere forbrukeren med løfter som ikke kan holdes.

7 Godt design varer lenge.

Det unngår å være moteriktig og blir derfor aldri utdatert. I motsetning til moderne design, varer det mange år – selv i dagens samfunn.

8 Godt design er grundig helt ned til siste detalj.

Ingenting må være vilkårlig eller overlatt til tilfeldighetene. Omtanke og nøyaktighet i designprosessen viser respekt overfor forbrukeren.

9 Godt design er miljøvennlig.

Design gjør et viktig bidrag til bevaringen av miljøet. Den bevarer ressurser og minimerer fysisk og visuell forurensning gjennom hele produktets livssyklus.

Braun Design is environmentally friendly.

10 Godt design er så lite design som mulig.

Mindre, men bedre – fordi det konsentrerer seg om de viktigste aspektene, og produktene tynges ikke ned av ting som ikke er viktige. Tilbake til renhet, tilbake til enkelhet.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

1953 | Braun-fabrikk

Braun Multimix-blender

50-årene etablerte milkshake som en vestlig nytelse, delvis muliggjort av Multimix, den toppmoderne blenderen med en avtakbar glassbeholder. Den kutter ingrediensene med industriell effektivitet. Fortsatt i bruk i dag.

1957 | Gerd Alfred Müller

KM3/31

En innflytelsesrik blender som la grunnen for en helt ny produktkategori: kjøkkenapparater. Med sitt hyper-reduserte, enkle og nyttige design, er den et av de mest innflytelsesrike industriproduktene noensinne.

1963 | Reinhold Weiss

KSM 1/11

Design blir ikke mye mer minimalistisk enn dette: En kaffekvern så formålskonstruert at man kun trengte én sentralt plassert knapp for å bruke den. Finmalte bønner var bare et klikk med fingeren unna.

1963 | Reinhold Weiss

HT 2

Denne brødristerens elegante, reduserte design inspirerte den berømte kunstneren Richard Hamilton, og han baserte ett av sine verk (treffende kalt «Toaster») på den. Den ristet også brødet perfekt.

1972 | Florian Seiffert

KF 20

KF 20 har et stablet, vertikalt design som ligner på et vanntårn, og er kjent som Aromaster. Denne kaffemaskinen, som er kjent for sin ukonvensjonelle form, bidro med et snev av det ekstraordinære til morgenkaffen.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Ce presse-fruits électrique, ou citromatique, était un produit de base fiable, facile à nettoyer, qui équipe nombre de cuisines du monde entier depuis des décennies. Braun a attendu une vingtaine d’années pour faire évoluer son design original.

1981 | Ludwig Littmann

MR 6

Précurseur du MR 500, plus sophistiqué, le MR 6 robuste et résistant pouvait mélanger des aliments que d’autres appareils ne pouvaient pas manipuler. Une étape importante sur la voie du perfectionnement des mixeurs portatifs.

1984 | Hartwig Kahlcke

KF 40

Cette cafetière électrique fit polémique chez Braun, en raison du choix du polypropylène rentable et non du polycarbonate plus solide généralement utilisé par Braun. La surface ondulée du KF 40 signe dès lors le design précurseur de Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

Un mixeur plongeant polyvalent qui réunit les fonctionnalités des plus grands appareils de cuisine en un simple petit appareil. Le parti pris d’un design minimaliste : compact et puissant.

Un bref rappel de l’histoire des produits ménagers de Braun.

Le succès actuel des produits ménagers de Braun repose sur le savoir-faire d’une entreprise qui mise sur l’excellence de la science et un développement réfléchi. Nous avons rassemblé quelques-unes des principales idées brillantes de Braun, de ses débuts à nos jours. Pour voyager plus longuement dans le temps et vivre une expérience en ligne passionnante, venez visiter le musée virtuel de Braun.

Visiter le musée

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Food Preparation

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Get inspired

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Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

Un bref rappel de l’histoire des produits ménagers de Braun.

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Ironing

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Food Preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food Preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

Un bref rappel de l’histoire des produits ménagers de Braun.

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International

Braun.
Designed for what matters.