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100 χρόνια Braun. Ανακαλύψτε τον καλό σχεδιασμό.

Braun 100 years – Good Design can make lives better

Braun believes that Good Design can make lives better

From the everyday things. To a better future.

Good design is

Simple.

Design that doesn’t get in the way of life. With that simple application of pressure - click - you get what you want. Nothing more than what it needs to be. Which means you can get on with what you want to be.

Useful.

Everything has a purpose. A human problem to solve. Down to the finest details. Because good design shouldn’t leave anything behind, it’s thorough and has a reason for being. There is no design for design’s sake.

Built to Last.

When something has been designed well. It doesn’t need anything new, there is no obsolescence - it doesn’t dominate or take over. It lasts. Better for the environment, better for people.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Good design is innovative.

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.

2 Good design makes a product useful.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9. Gutes Design ist umweltfreundlich.

Das Design leistet einen wichtigen Beitrag zum Umweltschutz. Es schont die Ressourcen und minimiert die physische und visuelle Verschmutzung während des gesamten Lebenszyklus des Produkts.

Braun Design is environmentally friendly.

10 Een goed design is zo minimaal mogelijk.

Simpel, maar beter, omdat het zich richt op de essentiële zaken zodat de producten niet belast worden met niet-essentiële zaken. Terug naar eenvoud.

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

1957 | Gerd Alfred Müller

KM3/31

En innflytelsesrik blender som la grunnen for en helt ny produktkategori: kjøkkenapparater. Med sitt hyper-reduserte, enkle og nyttige design, er den et av de mest innflytelsesrike industriproduktene noensinne.

1963 | Reinhold Weiss

KSM 1/11

Design blir ikke mye mer minimalistisk enn dette: En kaffekvern så formålskonstruert at man kun trengte én sentralt plassert knapp for å bruke den. Finmalte bønner var bare et klikk med fingeren unna.

1963 | Reinhold Weiss

HT 2

Denne brødristerens elegante, reduserte design inspirerte den berømte kunstneren Richard Hamilton, og han baserte ett av sine verk (treffende kalt «Toaster») på den. Den ristet også brødet perfekt.

1972 | Florian Seiffert

KF 20

KF 20 har et stablet, vertikalt design som ligner på et vanntårn, og er kjent som Aromaster. Denne kaffemaskinen, som er kjent for sin ukonvensjonelle form, bidro med et snev av det ekstraordinære til morgenkaffen.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Denne elektriske juiceren, også kjent som «citromatic», var et pålitelig og utrolig enkelt å rengjøre standard kjøkkentilbehør over hele verden i flere tiår. Det tok over to tiår før Braun bestemte seg for å oppdatere det opprinnelige designet.

1981 | Ludwig Littmann

MR 6

MR6 var en forløper til den mer sofistikerte MR 500. Den var solid og tøff, noe som betyr at den kunne blande mat som andre produkter ikke kunne håndtere. Et viktig skritt på veien for å perfeksjonere den håndholdte blenderen.

1984 | Hartwig Kahlcke

KF 40

Denne kaffemaskinen er laget av kostnadseffektiv polypropylen i stedet for det sterkere materialet polykarbonat, som er Brauns standard plastmateriale. Derfor signaliserer KF 40s bølgete overflate en designløsning som overbeviste Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

En fullblods matblender som kondenserer funksjonaliteten til enheter mange ganger større enn den selv til en enkel, håndholdt «tryllestav». Definisjonen av redusert design: kompakt, men kraftig.

Braun produserte foodprosessoren KM 3 i mer enn tre tiår.

Her kan du se KM 3-31-modellen fra 1957. Utviklingen av KM 3 begynte med byggingen av en testmodell for å bestemme den mest passende rotasjonshastigheten for motoren. Etter omfattende utprøving av miksing og knaing, designet utviklingsteamet motorenheten. Når det gjaldt formen til KM 3, utviklet designavdelingen ulike modeller av bunnplaten, skålen, miksearmen og motorplaten som ble kombinert med teknologien til den første preproduksjonsmodellen, den såkalte «wistar».

En kort fortelling om historien til Brauns husholdningsprodukter.

Dagens suksess med Brauns husholdningsprodukter er basert på en selskapshistorie full av fremragende vitenskap og gjennomtenkt utvikling. Vi har samlet noen av verdens ledende lyskreasjoner, fra begynnelsen og helt frem til i dag. Enda mer tidsreising og en spennende nettopplevelse venter deg hvis du besøker det virtuelle Braun-museet.

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Περιορισμένη έκδοση

100 χρόνια Braun. Ανακαλύψτε τον καλό σχεδιασμό.

Braun believes that Good Design can make lives better

Good design is

The 10 Principles of Good Design by Dieter Rams

We're building for a better life - back then, now and in the future.

Braun produserte foodprosessoren KM 3 i mer enn tre tiår.

En kort fortelling om historien til Brauns husholdningsprodukter.

Food preparation

Cooking

Breakfast

Stryking

Kolleksjoner

Sustainability

Tjeneste

Search Quick Links

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Περιορισμένη έκδοση

100 χρόνια Braun. Ανακαλύψτε τον καλό σχεδιασμό.

Braun believes that Good Design can make lives better

Good design is

The 10 Principles of Good Design by Dieter Rams

We're building for a better life - back then, now and in the future.

Braun produserte foodprosessoren KM 3 i mer enn tre tiår.

En kort fortelling om historien til Brauns husholdningsprodukter.

Food preparation

Cooking

Breakfast

Stryking

Kolleksjoner

Sustainability

Tjeneste

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Africa & Middle East

Americas

Asia - Pacific

International