While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.
That’s why at Braun, we’re making the decisions easier for you.
That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.
Energy and material consumption as well as material toxicity and harmfulness shall be minimised.
Life of products and components and material conservation/renewability shall be optimised.
Recycling and disassembly of material shall be facilitated.
Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.
Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.
Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.
The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.
Processing of hard ingredients.
Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.
We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.