Less food waste - Imperfect food | Braun Household

Imperfect Food

Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

Extra arms, extra ears, extra flavour

Who cares about lumps, bumps and irregular shapes? It’s the flavour that counts, isn’t it?

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It all starts while shopping

You’d love to open a sack of potatoes and find a heart-shaped one, wouldn’t you? And yet, many food items don’t even make it to the supermarket simply for such cosmetic reasons. The ones that do, like the crooked cucumber or the dented apple, often remain on the shelf. This doesn’t affect the flavour, though, and if an odd appearance doesn’t matter to you, you can buy imperfect fruit and vegetables at weekly markets, farm shops or even directly from the producer. Besides, more and more shops are opening in many towns and cities, selling ‘unpackaged’ food or rescued ‘imperfect’ produce, fresh from the farmers, often at much lower prices. This not only saves you money but also cuts down on packaging waste. If you prefer convenience, you can also have fruit and vegetable boxes delivered directly to your home.

Beauty’s only skin deep…

Groceries are valuable, even if they wouldn’t necessarily win a beauty contest. These tips will help you see that cosmetic imperfections aren’t important at all and that, in the end, it’s the flavour that matters most.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

Juices & Smoothies

Ugly fruit juice? Never heard of it!

Optical flaws have no influence on flavour and quality. Dented apples and old, piled up carrots are still good to make a delicious and healthy smoothie or for squeezing juice from them. Add a dash of lemon, honey and ginger, and you have a healthy treat.

Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

Perfect Recipes for Imperfect Food

Jazz up your fruit and vegetables quickly and easily with our recipe ideas.

One pot frittata

Recipe

Kokosový koláč Banoffee s chia semínky

Recept

Toastový chléb s fazolovou pomazánkou, okurkou a micro greens

Recept

Your Braun kitchen helpers for a perfect change:

Braun MultiQuick 9 Handblender with attachments

Shop now MultiQuick 9 Hand blender

Shop now PowerBlend 9 Jug blender

Shop now IdentityCollection Spin juicer

Deformované ovoce a zelenina neztrácejí nic na své chuti – naše videa s recepty.

Braun Bell Frozen virgin strawberry peach margarita 16x9.jpg

Beaucoup trop d'aliments précieux finissent à la poubelle

Un tiers de toute la nourriture produite dans le monde est gaspillée. Cela signifie qu'une grande quantité de nourriture produite, correspondante à la taille de la Chine, n'est jamais consommée. Cela est dû à de nombreux facteurs, tels que la mauvaise période de récolte, les conditions climatiques, un espace de stockage inadéquat ou un transport incorrect, pour n'en citer que quelques-uns. En outre, les pommes et les carottes, par exemple, doivent répondre à certaines exigences en termes de forme, de couleur et de taille. Les légumes-racines, les légumes-tubercules et les fruits oléagineux, les autres fruits et légumes sont la catégorie qui compte la plus grande quantité d'aliments qui n'arrivent pas dans les magasins après la récolte.

(Source: Statista)

La chose la plus importante est le goût

Rien n'est parfait, dit-on... Mais le produit final l'est !

Ce qui est le plus important est la valeur nutritionnelle, par exemple les vitamines et les minéraux, mais également le goût. Constatez par vous même et découvrez nos recettes parfaites et savoureuses.

Facile et rapide

Éplucher et hacher finement des légumes de forme bizarre ou des fruits abîmés peut être une tâche délicate. Grâce à nos appareils de cuisine, vous pourrez transformer des ingrédients volumineux en plats délicieux en quelques secondes seulement.

Did you know…

…how to make limp lettuce fresh again?

Don't throw away that limp lettuce just yet! Did you know you can bring it back to life by soaking it in cold water with lemon juice? This simple trick is a real hit for anyone who loves fresh, crisp greens.

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Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Food preparation

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Get inspired

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Imperfect Food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

It all starts while shopping

Beauty’s only skin deep…

Perfect Recipes for Imperfect Food

Your Braun kitchen helpers for a perfect change:

Deformované ovoce a zelenina neztrácejí nic na své chuti – naše videa s recepty.

Beaucoup trop d'aliments précieux finissent à la poubelle

La chose la plus importante est le goût

Rien n'est parfait, dit-on... Mais le produit final l'est !

Facile et rapide

Did you know…

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Related articles.

Food preparation

Cooking

Breakfast

Bügeln

Kollektionen

Sustainability

Service

Search Quick Links

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Imperfect Food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

It all starts while shopping

Beauty’s only skin deep…

Perfect Recipes for Imperfect Food

Your Braun kitchen helpers for a perfect change:

Deformované ovoce a zelenina neztrácejí nic na své chuti – naše videa s recepty.

Beaucoup trop d'aliments précieux finissent à la poubelle

La chose la plus importante est le goût

Rien n'est parfait, dit-on... Mais le produit final l'est !

Facile et rapide

Did you know…

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Related articles.

Food preparation

Cooking

Breakfast

Bügeln

Kollektionen

Sustainability

Service