You get what you pay for


If the world’s most expensive coffee can cost up to 1,000 euros a kilo, you can’t expect to enjoy a taste sensation from a cheap product. With coffee you get what you pay for, and good coffee is certainly not an expensive luxury. Since only 6-7 g (a heaped teaspoon) of coffee is required per cup, even the world’s most expensive coffee would only cost 6-7 euros a cup – no more than a digestif in a decent restaurant.

The quality of coffee is largely dependent on the coffee bean used (Arabica or Robusta) and the country of origin. Arabica beans – 70% of the world’s production – produce coffee of superior quality, flavour and aroma. Robusta is widely used for coffee blends and instant coffee. Some of the world’s finest coffees are from East Africa, Central America and Indonesia.

The coffee you choose is ultimately a personal decision based on individual taste preferences. Variety certainly adds spice to your coffee life – and whichever coffee you choose, you can be sure that your Braun coffeemaker will deliver the purest, most authentic taste.