In the early 1920s, the engineer MaxBraun founds a machine-build ingworkshop in Frankfurt am Main. On thestrength of its groundbreaking inventionsfor the emerging radio broadcasting industry,the fi rm opens its own factorybuilding with 400 employees in 1928.
During the postwar period, Braunexpands its product range with newlydeveloped devices that simplify everydaylife. In 1950, simultaneously withthe fi rst foil shaver, the Multimix foodprocessor makes its market debut,inaugurating the company’s householdline.
After the sudden death of Max Braun, his sons take the company helm in the early fi fties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhi bition stands, its health service to its whole-foods cafeteria. Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard.
Braun reaches the limits of a family-run fi rm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.
Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.